You do not have to do anything suspicious for AI to build a profile on you. Every interaction โ every search, product page, video pause โ is a data point being collected and sold.
How it gets built
Data brokers scrape your name, address, relatives, social media and court records. AI then predicts your income, health, politics and purchase intent from your behaviour.
What to do now
- Search your name on Google โ that is your public profile
- Use DeleteMe to request removal from data broker databases
- Use NordVPN to stop your ISP selling your browsing history
- Switch to ProtonMail so emails are not scanned for targeting